We decided to start a brand specialize in health care, and functional day-to-day accessories for dogs, cats and small animals. We came up with the design for the first series of flexible recovery collars and started to extend to different style of recovery collars and sell it on Amazon.

The team soon to grow bigger and emerge the aspiration to become the ultimate high quality pet specialty store for pet owners and their pets. We strive to maintain the highest standard of customer satisfaction and product safety. So we hand-pick, test, and scrutinise all of the Alfie products for quality and value.