About Alfie


Just like many other first time pet owners, we witnessed the hardships and frustration faced by dogs healing - without a comfortable recovery collar; pets travel carrier are old fashioned and non-functional. Most products for pet aren't good enough. The market lacks of pet products that are comfortable, functional and fashionable.

About Alfie


We decided to start a brand specialize in health care, and functional day-to-day accessories for dogs, cats and small animals. We came up with the design for the first series of flexible recovery collars and started to extend to different style of recovery collars and sell it on Amazon.

About Alfie

Pets are family

The team soon to grow bigger and emerge the aspiration to become the ultimate high quality pet specialty store for pet owners and their pets. We strive to maintain the highest standard of customer satisfaction and product safety. So we hand-pick, test, and scrutinise all of the Alfie products for quality and value.

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